CAMPAIGN IDEA:
The idea behind this campaign is to draw a humorous yet impactful parallel between the instant gratification of fast food and the long-lasting benefits of participating in democracy. The campaign juxtaposes the temporary enjoyment of discounted fast food with the enduring significance of voting, the campaign aims to capture the attention of young adults and highlight the importance of their involvement in the democratic process. It encourages them to prioritize their civic duty over short-term indulgences and emphasizes the substantial impact their participation can have on shaping the nation's future.
